I want to apologize for missing my usual Thursday blog post. I was on Hustle Day and really wanted you all to see what that is about. This whole post is full of clips. If words are in red, feel free to click on it.
Ok so you have found an awesome house to flip, put in an offer that got accepted, and flipped that house so hard the ground shook. What is the nest step? Getting it listed, right? Wrong.
There is this one little day that I call Hustle Day. On this day you will work more than you have for the entire flip combined (assuming that you are not doing the construction on your own). This is the day that you have a range of emotion from “I FLIPPING LOVE THIS LIFE” to “WHAT THE FLIP WAS I THINKING” and back again.
It is a common misconception that a good house sells itself. If that were the case one realtor would be no better than the other. Sales is all about delivery. You are going to need to deliver this house to your buyer in the 100%, best, touch all of their senses, I can see myself living here kinda way to be better than the rest.
It is really the small details that make a difference. I get in there and really pick apart every detail on this day. I am not going to be cute or dressed nice. This is a sweaty, stinky, dirty, paint in places that make you question yourself, kind of day.
Here is a video to go with today's article. Here is another. And finally here, for now.
1. Landscaping. The first thing you see when you pull up to a property is generally the landscaping. You want the buyer to be like “This is the best yard on the block!!”
By this point you should have this done for the most part. Suburban style houses, with yards and flower beds, should have all components in place already. At this house you should literally examine each place where you have mulch for even one stray weed or piece of grass. Pull it.
In a more urban setting where you do not have a yard but just a small decorative area you will obviously want to pull any weeds but also be sure that there is enough foliage to really make an impact.
Yesterday I realized that I had a larger area to fill than expected. I bought a few more flowers. Like 4 carts.
On a side note; I personally bought the house with the best yard. MISTAKE!!! That shit is so hard to keep up with. I am sure my neighbors are like, “Won’t that girl just find a husband so he can spend his weekend on yard work like I do?”
2. Seek out tiny mistakes. When I go into my flip on Hustle Day I look for any one, single thing that is not perfect. I look HARD. I am looking for paint drops, water spots, overspray on glass, and so on. The itty bitty details. Correct them.
I crawl around the house with a magic eraser, shining cloth, and a razor blade. I also make sure that all corners and molding is free of any dust or dirt. The cleaner should have gotten most of this but nobody is perfect.
3. Fully stage the house. You want to give the idea that an unrealistically tidy and minimalistic family may in fact reside there. The living room needs a couch, coffee table, love seat and end tables if it is a big room. The bedrooms need a bed, dresser, and so on….UNLESS, the bedrooms are small. Then is best to leave them alone.
Really focus on the kitchen!!! Kitchens sell.
The bathrooms should have towels, shower curtains, and other little bathroom accessories. Most important thing….toilet paper!!! Nothing leaves a bad impression like sending your wife out to the car for napkins that you hope are still in the glovebox from that late night Taco Bell run on your birthday while your realtor pretends to be on her phone.
So I am going from there straight into the kitchen…. Right? WTH!!?? Here goes.
4. Snack station. Oh Gosh! This is worse than I thought… Not just the kitchen but snacks. Anyway, have a snack station. I put water, candy, and fruit. I also put labels on the water or candy with the property information on it. This way they have a snack (hangry people do not pick your house) and a memento with a little reminder on it.
5. Touch up paint. Seems petty but when you are moving in all of the furniture and such you will have scuff marks. Just touch them up before you leave for the day.
These little things will make your property stand out as being the most complete and inviting.
Happy Investing My Real Estate Junkies!!!
I was born an entrepreneur. I am pretty certain that I was peddling passies in the hospital when the nurses left the room.All of the other kids in the neighborhood were riding bikes and playing with dolls I was selling jewelry out of a catalogue and creating a back yard consignment shop. At 21 I became a real estate investor and fell in love. This was/is/ and always will be my passion. I have been madly in love with flipping, holding, and writing offers on real estate that seem crazy for 18 years. Ladies and gents I am willing to share the love of my life with you. Maybe its polyamory maybe its jut because I can’t shut up about it. Either way I will be sharing every mistake I ever made and the lesson that came from it. I love questions. Please ask away!!!